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Reflections on 2021: A Year of Constant Adaptation


Another epic year of change and challenges is in the books. In 2021, as we continued to navigate the whitewater of the pandemic and other shifting factors, it was reassuring to see how many foundational ideas about leadership and strategy held fast.

Here’s a recap of the most significant enduring truths that the WhiteWater team noticed when it comes to building a thriving, resilient, future-facing organization.

  1. Strategy doesn’t need to be intimidating. To some, “strategy” sounds complex or even abstract, but the concept is actually really straightforward and grounded: how do you create a sustainable, defensible competitive advantage in the marketplace? That is, how do you win your target customers’ cho